CoverME is a new statewide outreach campaign launched by Maine Department of Health and Human Services to highlight affordable health insurance options available through the federal marketplace and expanded MaineCare (Medicaid). Open enrollment for private plans on the federal marketplace began November 1 and will run through December 15, with coverage starting on January 1. Those eligible may enroll in MaineCare at any time of year.

According to new data, 59 percent of federal marketplace enrollees in Maine can find a plan for $10 or less per month, while 74 percent can find a plan for $75 or less. Benchmark premiums in Maine will drop for the second consecutive year.

The CoverME campaign helps consumers, self-employed people and small businesses learn about coverage options in Maine based on income and family size; it can be accessed by visiting The website offers information about local assistance and an option to start an enrollment application during the open enrollment period.

People in Maine are eligible for insurance through MaineCare if their annual income is less than $17,236 for a single person or $29,435 for a family of three. Those with incomes above the MaineCare threshold but less than $49,960 for a single person or than $85,320 for a family of three may be eligible for lower monthly premiums on the federal marketplace.